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Thursday, July 10, 2014

Facebook's World Cup traffic breaks 2014 record

Adam Ganucheau, USATODAY
Facebook
(Photo: Matt Rourke/AP)
Germany's seven goals in its World Cup victory over Brazil Tuesday wasn't the only record-breaking aspect of the day, according to statistics released by Facebook. Around 66 million people created more than 200 million Facebook interactions during Tuesday's World Cup match between Brazil and Germany — totals that crushed the social media giant's previous 2014 records, the World Cup opening match featuring Brazil and Croatia and the 2014 Super Bowl.
Facebook users in Brazil, the tournament's host country, were responsible for about one quarter of the total traffic Tuesday, with 16 million people creating more than 52 million interactions, which include posts, comments and likes. The United States drew the second-highest total of Facebook interactions Tuesday, with 6.3 million users creating more than 14 million interactions. Facebook users in Mexico provided the third-most interactions, followed by users in Indonesia and the United Kingdom.
Brazil's team has played in Facebook's three most popular matches of the World Cup tournament thus far, with Brazil-Croatia coming in second in total traffic and Brazil-Chile placing third.
Men between the ages of 18-24 posted to Facebook the most of any demographic during the match Tuesday, followed by men aged 25-34, women aged 18-34, women aged 25-34 and men aged 13-17.
Facebook also broke down the most popular moments of yesterday's match, led by the 29th minute goal by Germany's Sami Khedira, which was the team's fourth goal in just seven minutes. The most talked about players were Germany forward Thomas Muller and Brazil defender David Luiz.

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